Drive adoption of Apple Pay among Golden 1 Center guests through targeted promotions and incentives at checkout for select Sacramento Kings games.

Increase app installs of the Chick-fil-A app through couponing tied to unique in-arena activations at Sacramento Kings home games.

Drive brand awareness in the esports market and demonstrate the effectiveness of IOGEAR products as high performing and reliable technology.

Increase Hard Rock Hotel & Casino Sacramento’s marketing database by utilizing Golden 1 Center’s event schedule and community presence to generate relevant leads through outreach and sweepstakes promotion.

Increase in-market sales, drive brand awareness and build community integrations with a focus on military support during the 2019-2020 season.