To target an audience whose interests overlap between Golden 1 Center and Hard Rock Hotel & Casino Sacramento, three strategies were employed: onsite engagement activations, concert sweepstakes and storytelling through social media content and public relations materials. Through these promotions, the partnership sought to generate meaningful and relevant leads for Hard Rock Hotel & Casino Sacramento while highlighting the emergence of Hard Rock Sacramento in the region.     

Tabling was strategically implemented at a variety of events to best  connect with a crowd who would likely enjoy the Hard Rock Hotel & Casino Sacramento  brand. Tabling for this partnership occurred at five Golden 1 Center  concerts  including Jennifer Lopez and Dave Matthews Band, as well as at the three-day California Classic summer basketball showcase, and at DOCO Block Party, an open-air community event in the plaza outside Golden 1 Center. To incentivize  signups, guests were offered  complimentary drink vouchers and were invited to participate in a fun, casino-related activation, the Money Machine.  

Additionally, two sweepstakes featuring the prominent acts of Eric Church and Dave Matthews Band were created to target a relevant audience. These sweepstakes utilized compelling prizes to entice fans to sign up, with each concert sweepstakes offering the chance to win two suite tickets to the concert and $100 in food and beverage credit. Upon entering the sweepstakes, fans were required to opt-in to receive email communication from both Hard Rock Hotel & Casino Sacramento and Golden 1 Center.