The overnight numbers are in: 10 million unique viewers in the U.S. watched State Farm All-Star Saturday Night on TNT, truTV and B/R Sports on Max, up 54% vs. last year.
It is the most-watched NBA All-Star Saturday Night in four years.
The audience peaked with 5.4 million viewers from 10-10:15 p.m. ET during the Stephen vs. Sabrina 3-Point Challenge.
The overnight numbers are in: 10 million unique viewers in the U.S. watched State Farm All-Star Saturday Night on TNT, truTV and B/R Sports on Max, up 54% vs. last year.
It is the most-watched NBA All-Star Saturday Night in four years.