NEW YORK, February 16, 2022 – Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a marketing partnership with digital fitness coaching service Future, naming the leading personal training app an Official Fitness Coaching Partner of the New York Knicks.
Future will be the presenting partner of an original content series, which will spotlight the key role that the Knicks strength and conditioning personnel play. The series will feature Knicks strength and conditioning staffers and will run across the Knicks digital channels and in-arena. Future will receive significant brand promotion throughout Knicks games at Madison Square Garden, including LED Signage, Basket Stanchion Signage and promotional in-game features on GardenVision.
“We loved the idea of teaming up Future with the Knicks strength and conditioning personnel team to provide our fans with educational training methods that they can incorporate into their everyday life,” said Ron Skotarczak, Executive Vice president, Marketing Partnerships, Madison Square Garden Sports Corp. “We are excited to help Future bring digital fitness coaching into the mainstream.”
“One of the keys to NBA players’ success is having fitness experts in their lives every day, and we’ve figured out how to give you this same everyday access to a world-class fitness coach, but through your phone,” said Rishi Mandal, Future’s CEO. “As our boilerplate says, we’ve assembled the largest team of fitness coaches from professional sports in history, so we celebrate the Knicks strength and conditioning team as the legends they are.”