The NBA All-Star 2024 Host Committee is seeking to infuse Hoosier Hospitality and Indiana’s love for basketball in creating the best atmosphere for our guests during NBA All-Star 2024. The Host Committee plans to accomplish this in many ways, one of which is presenting every NBA All-Star guest A LOVE LETTER TO BASKETBALL which they will find upon arrival in their hotel room.
To showcase Indiana’s love of basketball in a campaign to inspire Hoosiers throughout our State to write 8,000 Love Letters to Basketball.
We hope everyone who writes or reads a love letter will be flooded with memories of when and why they fell in love with basketball, how basketball has shaped their lives and brought them both heartache and joy – and, why they wouldn’t have it any other way.
Your letter will transport the reader to their high school gym, the playground or their driveway; they will feel the weight of the ball in their hands, the smooth leather of a well-worn basketball and the smell of new shoes, a new ball, popcorn in the gym and their lucky socks that never get washed. They will hear the steady thump of the basketball in their driveway, 365 days a year, in the blistering sun, the pouring rain and, scrape of the shovel so the thumps will reverberate throughout the winter; and they will hear the sounds of squeaky shoes on the gym floor, the final buzzer and the roar of the crowd.