In October, the league rolled out the NBA Lane campaign to celebrate its 75th anniversary season. The campaign pays homage to the game’s greatest legends and the modern-day stars who’ve succeeded them, and now thanks to virtual reality, the NBA Lane experience can be explored first-hand.
Through June 30, people 18+ in the U.S. and Canada can enter NBA Lane through Horizon Worlds on Meta Quest 2. The immersive VR experience allows basketball fans to step into the NBA-themed metaverse and celebrate their love for the game up close.
Some of the fun activities available in NBA Lane include:
- Free Throw Shootout: Compete with friends in this minigame. The player who sinks the most shots in the moving hoop wins.
- Low-Gravity Dunk Contest: Fly high and defy physics to impress the judges.
- Enjoy the Big Screen: Sit back and enjoy epic NBA content on a giant screen in front of the arena. Clips will include game highlights, player interviews and other NBA content.
- Selfie Time in the NBA Trophy Room: Hold the newly-unveiled Larry O’Brien trophy, recreated in VR. Take a selfie in virtual reality and share it with friends in real life.
Learn more about how to explore the NBA Lane VR experience here.
