2023 NBA 2K24 Summer League

NBA 2K24 Summer League marks 2nd-most-watched Summer League ever

Additionally, this year's event in Las Vegas generated 814 million views across NBA social platforms and the NBA app.

Official release

July 19, 2023 12:22 AM

The 2023 NBA 2K24 Summer League tournament is the second-most watched Summer League tournament ever, the league announced Tuesday. NBA 2K24 Summer League generated 814 million video views across NBA social media platforms and the NBA App, the most ever during Summer League.

NBA 2K24 Summer League generated 814 million video views across NBA social media platforms and the NBA App, the most ever during Summer League.https://t.co/KyQJSYBXer pic.twitter.com/wcUa7MXV4x

— NBA Communications (@NBAPR) July 18, 2023