Malik Monk made a go-ahead jumper with 7.4 seconds left as the Kings defeated the Warriors 124-123.
NEW YORK – The inaugural NBA In-Season Tournament Group Play stage delivered strong increases in television viewership, attendance and digital and social media engagement:
- NATIONAL TV:
- The Nov. 28 matchup between the Sacramento Kings and Golden State Warriors on TNT averaged 2M viewers, making it the most-watched NBA In-Season Tournament game to date and up 93% vs. last season’s comparable window.
- Group Play games across ESPN and TNT averaged 1.5M viewers, up 26% vs. last season’s comparable windows.
- LOCAL TV:
- The average audience for Group Play games on regional sports networks and over-the-air stations finished up 20% vs. last November’s average.
- ATTENDANCE:
- Through the conclusion of Group Play, the NBA had its highest average attendance on record (18,206) for the month of November.
- SOCIAL AND DIGITAL MEDIA:
- The NBA In-Season Tournament propelled the NBA App and the league’s social media accounts to its best November ever (3.9B video views).
- NBA LEAGUE PASS:
- Watch time on NBA League Pass during the seven Group Play nights was up 25% vs. the comparable November dates last season.
