Slim + Husky’s: Music & Art Appreciation
Objective
Build awareness of Slim + Husky’s support of music and the arts.
Solution
An all-encompassing campaign that includes the presenting entitlement of the sound stage for the in-house band and deejay booth at all Grizzlies home games, as well as, a fan art competition facilitated through team social media and website.
Results
300% Increase
Fans who agree Slim + Husky’s cares about music and the arts
400% Increase
Fans who purchase Slim + Husky’s pizza regularly
Doubled
The number of fans who preferred Slim + Husky’s over competing brands
Sound Stage & DJ Booth
With Memphis’s strong ties to music, the Grizzlies have a deejay and house band at every home.Slim + Husky’s Pizza has visual and verbal brand inclusion for the deejay booth and sound stage with programing during pregame, halftime and game breaks.
The deejay and house band added to the in-arena experience driving significant recall from the 650, 000 + fans who came to FedExForum for a game during the 2021/22 season.
