Konica Minolta: Treating Clients to Unique Experiences
Objective
To connect with clients and employees through unique and exclusive experiences.
Solution
Pair unique experiences at Grizzlies games with exclusive experiences on non-gamedays that allow Konia Minolta to connect with clients in a meaningful way.
Non-Gameday Experiences
Konica Minolta treated clients and employees to a private three- course dinner in the theater boxes, located on the Pinnacle Level of FedExForum.
During the dinner, Konica Minolta surprised guests with a special meet- and - greet from Grizzlies legend Zach Randolph complete with a discussion session where guests got to ask Zach questions.
Following dinner, guests enjoyed a private watch party as the team played on the road in San Antonio.
Attendees also received a behind - the - scenes look during a tour of FedExForum, including the team locker room.The tour concluded on the court where guests could get a professional picture with Grizz and Grizz Girls.
Partner Testimonial
The event was fabulous and really helped us connect with key clients in a more intimate setting, when we take clients to a game, the focus is watching the game. At this event, we were able to spend quality time with our customers. The Q&A session with ZBo, the picture on the floor and the locker room tour were all big hits with our clients.