FanDuel: Brand Awareness & Elevation
Objective
Position FanDuel as the Premier sports betting platform.
Solution
Utilize in-arena, digital and broadcast assets to create and overarching campaign to achieve brand awareness and app downloads.
Results
3X higher
Individuals who knew FanDuel as a partner of the Grizzlies considered FanDuel a leader in the sports betting industry.
221% Higher
App usage among fans who knew FanDuel as a partner of the Grizzlies.
100% increase
Fans who prefer FanDuel over its competitors.
Team Broadcast on Bally Sports
TV Visible Signage
FanDuel has dominant TV visible signage including the sideline court apron and the courtside LED. These logo placements not only led to high impressions on TV broadcasts but also social media.
Over $4.5 Million
in media value.
14,800
TV exposures.
112.1 Million
Impressions on social media.
Social & Digital
Tune in Messaging: FanDuel has logo inclusion on all tune in graphics including messaging on social media, digital billboards, ROS ads and more.
Grizz Win Giveaway: After every Grizzlies win, fans have the opportunity to engage with FanDuel on social media. By liking the Grizz Win Giveaway graphic and following FanDuel fans are entered to win autographed items from Grizzlies players.
4.8 Million
impressions.
Over 402k
engagements.
Over $241K
in media value.