Your Celtics
Legacy Starts Here

New moments are waiting. Jumpstart your sports business career with the championship caliber Celtics Inside Sales Program.

"The Boston Celtics are not a basketball team, they are a way of life."

Red Auerbach

The Celtics Way

The Celtics front office staff standing with Kevin Garnett on the parquet floor

People

A championship caliber Inside Sales Program begins with a line up of elite, entrepreneurial minded, team-oriented sales professionals who strive for excellence in everything they do. The best teammates push themselves and each other to reach their goals and develop the skills needed to be successful in the sports industry.

Process

Through a series of targeted sales trainings and development huddles, Inside Sales Representatives will gain the necessary skills to successfully accomplish their individual and team goals. A focus on time management, communication and problem solving will lead to maximum revenue generation and continued professional growth.

Culture

The Road to Banner 18 includes a history rich in tradition and pride both on and off the court. Members of the Celtics Inside Sales Program play an integral role in building, maintaining and enhancing the strength and success of the front office.

"Curiosity should be a verb, not a noun. Curiosity is connected to doing, to solving, experimenting, trying, failing, and then accomplishing."

Bill Russell

Training & Development

The Celtics front office staff standing with Kevin Garnett on the parquet floor

Sales Development

Trainings will be interactive, engaging and applicable to the current sales cycle so Inside Sales Representatives can effectively conduct consistent and productive new business outreach to companies and consumers through a variety of outbound phone calls, emails and face to face appointments.

1:1 Coaching

Coachability is not only demonstrated though seeking feedback and asking questions, but also through applying that feedback and implenting new strategies. At the Celtics, Inside Sales Representatives will focus on the small wins that lead to bigger wins, ultimately improving their sales process and results.

Career Growth

Through a mastery of the sales process, a competitive display of high achieving results, and a commitment to 1:1 coaching, we will develop a plan to help each Inside Sales Representative navigate their career path following the succeessful completion of the Celtics Inside Sales Program.

Success Stories

Meet the Current Members of the Celtics Front Office who began their career as a Celtics Inside Sales Representative

Justin Brown

Sr. Season Ticket Account Executive

Brian Burnard

Vice President, Premium & Season Ticket Sales

Nick Cacici

Sr. Premium Sales Account Executive

Craig Cassano

Premium Sales Account Executive

Jacob Cruz

Manager, Corporate Sales

Katie Hamm

Sr. Premium Sales Account Executive

Erin Kelly

Sr. Manager, Member Engagement & Guest Experience

John Krafick

Sr. Season Ticket Account Executive

Alex Manta

Director, Business Operations

Jonathan Robinson

Group Sales Account Manager

Lauren Scurini

Director, Member Experience & Retention

Jake Wendling

Sr. Director, Live Production & Events

Alice Zottoli

Director, Financial Planning & Analysis

Your development in the Celtics Inside Sales Program is your first step in what can be a long and successful career in the Sports Industry.

"The best way to predict the future is to create it."

Bob Cousy

Ticket Sales Leadership

Shawn Sullivan

Executive Vice President, Chief Marketing Officer

Mackenzie Silverio Henderson

Sr. Vice President, Ticket Sales

Brian Burnard

Vice President, Premium & Season Ticket Sales

Chrissy Leach

Director, Group Sales

Tyler Massey

Manager, Premium & Season Tickets

Kate Sullivan

Manager, Inside Sales

Service Leadership

Matt Griffin

SVP Strategy & Business Operations

Paul Cacciatore

Vice President, Member Experience & Arena Operations

Brittany Glenn

Sr. Director, Member Experience & Retention

Lauren Scurini

Director, Member Experience & Retention

Colleen Rossetti

Sr. Manager, VIP Experience & Retention

Erin Kelly

Sr. Manager, Member Engagement & Guest Experience

START YOUR
CELTICS LEGACY

Join Our Talent Community

Justin Brown

Sr. Season Ticket Account Executive

"Treat every day in Inside Sales as if it were an interview! You never know when the next opportunity will present itself!"

Brian Burnard

Vice President, Premium & Season Ticket Sales

"An important piece of advice that I have put into practice is to identify what motivates you to show up, and work hard every day."

Nick Cacici

Sr. Premium Sales Account Executive

"No job or task is beneath you. Work hard for yourself and for your teammates."

Craig Cassano

Premium Sales Account Executive

"An important theme of Inside Sales is being willing to grow (personally and professionally), and to be consistent (come to work each day ready to grind). You are a sales professional whose brand happens to be professional sports. The goal should be to learn the science and fundamentals of sales which will help you become successful in business and in life."

Jacob Cruz

Manager, Corporate Sales

"If you are considering applying to this Program but are unsure if sales is for you, challenge yourself to try! You will be surprised at how you can grow from this opportunity and how well the Program can prepare you for a career in sports! As an Inside Sales Representative, take advantage of the situation. You are in a unique position to network within one of the most valuable teams in professional sports while also being able to showcase your work ethic, eagerness to learn and ability to develop new skills!"

Katie Hamm

Sr. Premium Sales Account Executive

"Bring a positive attitude and desire to learn each day as an Inside Sales Representative. That will stick with you throughout your career!"

Erin Kelly

Sr. Manager, Member Engagement & Guest Experience

"Step into each day with a positive attitude and try to maintain that positive attitude no matter the challenges or obstacles you face."

John Krafick

Sr. Season Ticket Account Executive

"Be a sponge! There is so much to learn during Inside Sales, be curious, coachable, ask questions and make an impact!"

Alex Manta

Director, Business Operations

"Find a way to stand out - figure out your niche and be the best at it."

Jonathan Robinson

Group Sales Account Manager

"Enjoy the process, don't be afraid to ask questions, focus on progress and not perfection."

Lauren Scurini

Director, Member Experience & Retention

"Don't get too low on the lows or too high on the highs."

Jake Wendling

Sr. Director, Live Production & Events

"Always be open to new opportunities, you never know what doors it may open."

Alice Zottoli

Director, Financial Planning & Analysis

"Be a team player and celebrate each other's victories."

Shawn Sullivan

Executive Vice President, Chief Marketing Officer

"My favorite memory is the comeback in Game 4 of the 2008 NBA Finals on the road in LA. I still remember everything about that game and then going out to celebrate with Celtics staff postgame. All these years later, still such a special memory."

Mackenzie Silverio Henderson

Sr. Vice President, Ticket Sales

"My favorite memory during my time with the Celtics was the 2008 Championship run and the parade and celebrations that followed!"

Brian Burnard

Vice President, Premium & Season Ticket Sales

"My favorite Celtics memory was celebrating the 2008 NBA Championship with the team and seeing all of the hard work from the season culminate into a win at the biggest moment."

Chrissy Leach

Director, Group Sales

"My favorite Celtics memory (so far!) is Paul Pierce's number retirement in 2018. I grew up watching Paul play for the Celtics so it was really special to be in the building for that ceremony."

Tyler Massey

Manager, Premium & Season Tickets

"My top Celtics memory was the 2022 turnaround and trip to the NBA Finals"

Kate Sullivan

Manager, Inside Sales

"Since joining the Celtics, I have loved collaborating with teammates across departments to build an industry leading Inside Sales Program. I am most excited for the high potential of this Program and to officially welcome our next class of Inside Sales Representatives! We have big goals ahead, and this Program will play a major role in achieving them!"

Matt Griffin

SVP Strategy & Business Operations

"I don't think anything will top being part of the championship parade in 2008 but let's raise another banner and find out!"

Paul Cacciatore

Vice President, Member Experience & Arena Operations

"While I have many favorite memories during my time with the Celtics, one that stands out amongst the rest is the opportunity I had to meet Red Auerbach when I first started. We spent an hour chatting about our personal lives, but one thing he stressed to me was to take care of our fans like they were my family as they are the lifeline of the organization. I work hard each day to try and do just that!"

Brittany Glenn

Sr. Director, Member Experience & Retention

"My favorite Celtics memory to date is traveling to Golden State for Games 1 & 2 of the 2022 NBA Finals."

Lauren Scurini

Director, Member Experience & Retention

"A favorite memory of mine was Paul Pierce's return to TD Garden during his final year as a player. He hit a three at the buzzer and you would've thought he hit that for the Celtics with the crowd eruption!"

Colleen Rossetti

Sr. Manager, VIP Experience & Retention

"My favorite Celtics memory is the Paul Pierce and Kevin Garnett number retirements and the games and events celebrating both."

Erin Kelly

Sr. Manager, Member Engagement & Guest Experience

"Experiencing my first Finals appearance and being able to travel to San Francisco for Games 1 and 2 definitely tops the list as a favorite Celtics memory so far!"