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Atlanta doesn't wait for the spotlight. We build our own stage.
Every block tells a story - painted in color, pulsing in rhythm, moving with a confidence that's instantly recognizable. It's not just culture, it's Atlanta's signature. And no signature runs deeper than Peachtree. 71 streets share the name, all leading back to the same truth: this city doesn't just move forward, it stays fresh. When the Peachtree City Edition jersey first hit the hardwood in the 2019-20 season, it made a statement as a celebration of homegrown pride and the culture that makes Atlanta undeniable.
Today, the Peachtree details hit like snapshots of the culture: vibrant trims pulled from the peach glow of an Atlanta evening and sharp lines that carry the city's unmistakable edge. It's more than a uniform - it's the city's heartbeat stitched into fabric. Because in Atlanta, “fresh” isn't a trend. It's a way of life.
Forever Bold. Forever Fresh.
The Uniform
Chest Wordmark
A nod to the 71 streets named Peachtree in Atlanta. Stitched into the jersey, it unites them all as one, turning a local landmark into a global statement of being Forever Fresh.
Jersey Trim
The Fresh Peach and Ascension White trim precisely traces the collar and side panels. Clean, sharp, and purposeful.
Numbers
The numbers stand out boldly and sharply, catching the eye with every move, reflecting Atlanta's confident, forward-moving style.
The Colorway
From the 71 Peachtree streets to the peach on every license plate, this color belongs to everyone who claims this city as a part of their story.
The spirit of Atlanta's ascent. Ambitious, unshaken, and always moving higher.
An affirmation of our team's bold and relentless pursuit of a championship.
Belt Buckle
Hawks Logo
Representing our legacy every step of the way.
Leg Trim
The trim echoes the jersey's lines with a slightly curved silhouette. The subtle arc adds flow and movement, framing the design while keeping every step clean and bold.

Supporting Atlanta Entrepreneurs
As an extension of our City Edition campaign, the Hawks and UPS have partnered for a third season to continue the shared mission of supporting and empowering entrepreneurs across Atlanta. The 'Lift the 404' program will recognize 5 small businesses this season who have shown that hard work, dedication, and grit will set you up for a thriving entrepreneurial journey.
To coincide with our City Edition uniforms, the Hawks are deepening their connection to Atlanta through a series of Forever Fresh community activations - a season-long commitment to uplift, unite and invest in the city we call home. Each activation will shine a light on critical city-wide challenges while celebrating Atlanta's rich culture, creativity, and collective spirit.
Events coming soon! Check back for updates.