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2025-26 City Edition Uniform 2025-26 City Edition Uniform Back to Hawks.com
Forever Fresh

Atlanta doesn't wait for the spotlight. We build our own stage.

Every block tells a story - painted in color, pulsing in rhythm, moving with a confidence that's instantly recognizable. It's not just culture, it's Atlanta's signature. And no signature runs deeper than Peachtree. 71 streets share the name, all leading back to the same truth: this city doesn't just move forward, it stays fresh. When the Peachtree City Edition jersey first hit the hardwood in the 2019-20 season, it made a statement as a celebration of homegrown pride and the culture that makes Atlanta undeniable.

Today, the Peachtree details hit like snapshots of the culture: vibrant trims pulled from the peach glow of an Atlanta evening and sharp lines that carry the city's unmistakable edge. It's more than a uniform - it's the city's heartbeat stitched into fabric. Because in Atlanta, “fresh” isn't a trend. It's a way of life.

Forever Bold. Forever Fresh.

The Uniform

The Uniform
2025-26 City Edition Uniform

Chest Wordmark

A nod to the 71 streets named Peachtree in Atlanta. Stitched into the jersey, it unites them all as one, turning a local landmark into a global statement of being Forever Fresh.

Jersey Trim

The Fresh Peach and Ascension White trim precisely traces the collar and side panels. Clean, sharp, and purposeful.

Numbers

The numbers stand out boldly and sharply, catching the eye with every move, reflecting Atlanta's confident, forward-moving style.

Forever True to Atlanta Forever True to Atlanta Forever True to Atlanta

The Colorway

The Colorway The Colorway
Fresh Peach
Fresh Peach

From the 71 Peachtree streets to the peach on every license plate, this color belongs to everyone who claims this city as a part of their story.

Infinity Black
Infinity Black

The spirit of Atlanta's ascent. Ambitious, unshaken, and always moving higher.

Ascension White
Ascension White

An affirmation of our team's bold and relentless pursuit of a championship.

2025-26 City Edition Uniform

Belt Buckle

Hawks Logo

Representing our legacy every step of the way.

Leg Trim

The trim echoes the jersey's lines with a slightly curved silhouette. The subtle arc adds flow and movement, framing the design while keeping every step clean and bold.

Get Your Peachtree Jersey
City Edition CollectionCity Edition Collection
The Court The Court
State Farm Arena
Lift the 404

Supporting Atlanta Entrepreneurs

As an extension of our City Edition campaign, the Hawks and UPS have partnered for a third season to continue the shared mission of supporting and empowering entrepreneurs across Atlanta. The 'Lift the 404' program will recognize 5 small businesses this season who have shown that hard work, dedication, and grit will set you up for a thriving entrepreneurial journey.

Shawn Eakin
Shawn Eakin
At Buckhead Butcher Shop, we've always believed in doing things the right way—quality, consistency, and community. Partnering with UPS, a company that shares deep Atlanta roots, and being named an Atlanta Hawks and UPS Small Business Honoree is an incredible honor. It means a lot to be recognized for the work we put in every single day for our customers.
Tamika Dukes
Tamika Dukes
VP of Operations for Brown Sugar Babe
Being honored for our partnership with UPS and the Atlanta Hawks is a powerful reminder of what collaboration can achieve. It represents shared values, mutual respect, and the impact that comes from working together to uplift our community and create meaningful, lasting change.
Dr. Bobby Price
Dr. Bobby Price
Owner of Holistic Reengineering
UPS is our partner in delivering natural health in a box to the entire world.
Stephanie Stuckey, RG Lamar Jr. and Ted Wright
Stephanie Stuckey, RG Lamar Jr. and Ted Wright
Co-Owners of Stuckey's
We're honored to be recognized by UPS and the Atlanta Hawks as a Small Business Honoree. Stuckey's has been sharing Georgia Grown pecan snacks and candies for nearly 90 years, and our comeback wouldn't be possible without partners who hustle as hard as we do. UPS helps us deliver our pecan log rolls fresh and fast, spreading a taste of Southern hospitality across the nation. And like the Hawks, we believe in showing up for our community, building loyal fans one great experience at a time, and always playing the long game.
Santos Aleman
Santos Aleman
CEO of Instead of Flowers
Being recognized as a UPS Small Business Honoree in partnership with UPS and the Atlanta Hawks is a meaningful milestone for Instead of Flowers. This honor represents more than a title, it reflects the trust, reliability, and support that UPS provides to help small businesses grow and scale. Thank you to the entire UPS team for being part of our journey.
Rooted in the Community

To coincide with our City Edition uniforms, the Hawks are deepening their connection to Atlanta through a series of Forever Fresh community activations - a season-long commitment to uplift, unite and invest in the city we call home. Each activation will shine a light on critical city-wide challenges while celebrating Atlanta's rich culture, creativity, and collective spirit.

Events coming soon! Check back for updates.

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