2023-24 City Edition

Building off our award-winning Spirit of Small Business platform, the 76ers plan to celebrate and unite the City of Brotherly Love by embracing the persevering spirit of the Reading Terminal Market. The design is inspired by the iconic neon signage that has graced the market’s outer facade since the 1940s & nods to original details dating back to the Market's 1893 opening.

Reading Terminal Market resides in the heart of Center City and has been a vibrant hub of commerce for generations of Philadelphians. More than 80 merchants proudly commit themselves to the historic integrity of this one-of-a-kind market that William Penn conceptualized in the late 17th century. The Market is a city staple – emblematic of the diverse, hardworking people that make up our city’s population and our team’s tremendous fanbase. The Philadelphia 76ers are proud to celebrate the spirit of the Reading Terminal Market and the rich culture it carries in our City of Brotherly Love.